I use GroovyCart for my main selling site - it's where I have most stock and is the most successful. I've been with them since their early days and started with a free bronze shop before upgrading - I now have a gold shop which allows more stock and photographs.
The GroovyCart shops are really easy to set up - choose your template and layout, add all the necessary information and then start listing stock. You can keep your shop a secret until you are ready to publish it which allows you time to find your way around and get your shop exactly the way you want it. The Groovy team are brilliant at customer service - emails are answered really quickly and they are so friendly and helpful. One of the most important things for me is that they are really good at all the techie stuff - html, seo etc and they upload my stock to Google on a daily basis. They also have really useful statistics in the admin area of the shop.
It's really important to have good photographs - including a few close ups. The customers can't pick up and look at the jewellery so I have to show them - including size/perspective as the close up photographs sometimes make the jewellery look bigger/smaller than it actually is. I've got Dolly the Dummy who sometimes acts as my model but I usually include a photo of the jewellery in my hand in these instances. (You can take a photo with one hand but it takes a bit of practice!)
It's taken me years to get to a position where I'm fairly happy with my photographs - bearing in mind I'm an amateur working with a little inexpensive digital camera. I'm in the process of working through all the stock in my GroovyCart shop and retaking the photographs I don't like. As I was clicking away this morning I thought I'd share the process I go through...
I use a Sony Cybershop digital camera that cost less than £100. I've got a selection of backgrounds that I use - a variety of different coloured and textured sheets of card that I bought in my local craft shop.
I lay the piece of jewellery on the card on my windowsill and make sure it is arranged so that it looks attractive.
This is the bracelet I've photographed today and I've also taken some close up photographs. I usually take about 20 photographs and delete the ones I don't like after I've edited them all.
Click here to see the bracelet in my GroovyCart shop